Senior Manager - Sales

About the Company

Our client is a globally recognized organization in the premium consumer segment, known for its strong brand portfolio and focus on delivering differentiated consumer experiences

Roles and Responsibilities

• Roles & Responsibilities
• Drive the regional sales strategy in alignment with overall business objectives.
• Manage and grow key accounts across HoReCa, modern trade, and retail channels.
• Develop strong relationships with key customers and ensure end-to-end account management.
• Achieve primary and secondary sales targets across all product categories and SKUs.
• Identify new business opportunities and implement market expansion strategies.
• Analyze sales trends and recommend initiatives to improve revenue and market share.
• Coordinate with distributors to ensure product availability, efficient distribution, and healthy ROI.
• Monitor outlet-level assortment, visibility, and product availability in key markets.
• Plan and execute localized trade promotions, consumer activations, and product launch initiatives.
• Evaluate the effectiveness and ROI of promotional campaigns and marketing activities.
• Ensure execution of merchandising standards, in-store branding, and point-of-sale materials.
• Collaborate with Trade Marketing and cross-functional teams to execute BTL campaigns and business initiatives.
• Provide regular market intelligence on consumer behavior, competitor activities, pricing, and industry trends.
• Develop strategies to improve product positioning, market penetration, sales mix, and profitability.
• Monitor pricing and recommend changes based on market dynamics and competitive landscape.
• Coordinate with internal stakeholders, distributors, production, and supply chain teams to ensure timely product availability.
• Liaise with relevant government authorities for regulatory compliance and necessary business approvals where applicable.
• Maintain accurate sales reports, dashboards, and business performance data.
• Ensure timely submission of daily, monthly, and quarterly sales reports and distributor claims.
• Track KPIs, review business performance, and implement corrective actions to achieve sales objectives.
• Ensure adherence to company policies, pricing guidelines, compliance standards, and operational processes.
• Build long-term customer relationships while maintaining high service standards and business excellence.

Skills and qualifications

1. Bachelor's degree in any discipline (MBA preferred).
2. 8–10 years of experience in Sales or Key Account Management, preferably within the FMCG industry.
3. Proven experience managing Key Accounts and the HoReCa channel.
4. Strong exposure to Sales, Trade Marketing, Customer Relationship Management, and Business Development.
5. Excellent communication, negotiation, analytical, and stakeholder management skills with proficiency in Microsoft Excel and PowerPoint.

What's On Offer

• Opportunity to manage a high-potential market with strong brand recall.
• Exposure to premium category sales and channel dynamics.