Trade Marketing Head

About the Company

Our client is one of the world's largest FMCG organization

Roles and Responsibilities

• Strategy Development: Define and execute customer marketing strategies aligned with overall business objectives.
• Consumer Engagement: Drive initiatives to enhance customer loyalty, retention, and satisfaction across retail and digital channels.
• Campaign Management: Lead the design and rollout of innovative, data-driven marketing campaigns to strengthen brand presence.
• Cross-functional Collaboration: Partner with sales, trade marketing, and product teams to ensure seamless execution of customer-focused programs.
• Insights & Analytics: Leverage consumer insights, market trends, and performance metrics to optimize marketing effectiveness.
• Partnerships: Build and nurture strategic relationships with retailers, distributors, and key stakeholders.
• Team Leadership: Mentor and manage a high-performing customer marketing team, fostering creativity and accountability.
• Budget Oversight: Manage marketing budgets efficiently, ensuring ROI-driven investments.

Skills and qualifications

• 12-15 years in a FMCG organization with a focus on trade & customer marketing
• MBA from tier 1 B School
• Current/Preferred Location: Bengaluru

What's On Offer

• Excellent Work Culture
• Work for a market leader
• Excellent internal global movement opportunities
• Highly competitive salary