Vice President - Brand

About the Company

Our client is a high-growth, consumer-focused brand with a strong digital presence and a rapidly expanding offline footprint. The company has established strong consumer traction and is now scaling aggressively across markets and categories.

Roles and Responsibilities

• Own overall brand strategy, positioning and architecture.
• Lead 360° integrated campaigns across digital, social, OTT, OOH and retail.
• Drive consumer insights, brand communication and creative strategy.
• Lead celebrity, influencer and strategic brand partnerships.
• Build a consistent brand experience across digital and physical retail.
• Drive brand strategy for new categories and consumer segments.
• Build and lead the brand/marketing team.
• Track brand health and commercial impact of brand investments.

Skills and qualifications

• 8–14 years of experience in brand building / consumer marketing.
• Strong experience across Fashion, Jewellery, Beauty, Lifestyle, D2C, Retail or premium consumer businesses.
• Proven track record of scaling or repositioning consumer brands.
• Strong integrated campaign and consumer communication experience.
• Experience across both digital and offline/retail brand building.
• Strong creative, consumer and commercial orientation.
• Experience working with celebrities, influencers and leading creative agencies.
• Candidates from high-growth, entrepreneurial environments preferred.

What's On Offer

• Opportunity to own the overall brand charter for a high-growth consumer business.
• Direct interaction with the Founders and senior leadership team.
• Opportunity to shape brand strategy, positioning and consumer proposition.
• Build and lead a high-performing brand organisation.
• Significant exposure to new categories, omnichannel expansion and national scale-up.