Head of Marketing

About the Company

An ambitious eye-care platform focused on building a leading multi-geography eye-care network in India. The company is backed/led by a healthcare and consumer-focused mid-market private equity firm with a strong focus on scaling high-quality businesses. The organization is building its platform through investments in established eye-care businesses and aims to create a leading eye-care network across multiple regions.

Roles and Responsibilities

• Revenue Ownership: Own top-line targets across all North India centres, ensuring predictable monthly revenue delivery and strong pipeline visibility.
• BTL Marketing & ROI: Plan and execute high-ROI offline campaigns, encompassing corporate tie-ups, government/PSU business, local partnerships, camps, and doctor referrals.
• Budget Management: Own budget allocations and meticulously track ROI for all BTL expenditures, ensuring tight linkage between generated leads and centre conversions.
• Team Leadership: Lead the offline marketing team to build a target-driven, high-performance culture.
• Performance Tracking: Manage core metrics including Cost per Lead (CPL), Cost per Acquisition (CPA), revenue per centre, and revenue per team member. Run weekly business reviews (WBRs) and daily dashboards.
• Market Development: Identify expansion opportunities in new micro-markets and cultivate local partnerships with doctors, clinics, and corporate entities.

Skills and qualifications

• Proven experience in offline marketing (BTL) and regional revenue generation.
• Strong analytical capabilities to track Cost per Acquisition (CPA) and Marketing ROI (Revenue / Spend).
• Demonstrated leadership ability to manage a regional team and drive revenue per team member. Experience in business development, specifically forging ties with healthcare professionals (doctors, clinics) and corporate or government departments.

What's On Offer

• A high-impact leadership role reporting directly to the CEO.
• End-to-end ownership of revenue and regional growth strategy for the entire North India region with scope of expansion to South as well.